Basically, he takes the customer’s technical specifications, studies it, learns all the nuances, and then completes the task on time. In this case, the deadline can be 2 hours or several days. It all depends on the complexity and requirements. This is what is usually indicated in the technical specifications:
- topic and requirements for text structure;
- price per order;
- the amount of text, which is indicated in the number of characters;
- necessary uniqueness;
- deadline.
This is basic information, but the TOR may also contain videos, audio recordings, websites, documents with information, or examples of texts that the customer liked.
What determines the price of a text?
The cost is mainly affected by 3 things:
- Text type. A landing page or longread is more expensive, but a regular SEO text of 1000 characters is much cheaper. Let’s look at the example of a calculator:
- cheap – description of the calculator;
- standard – description with keywords;
- expensive – advertisement for the sale of a calculator;
- even more expensive – a full article about 7 top CITIZEN calculators;
- very expensive – landing page for selling calculators;
- The most expensive thing is a presentation or commercial offer from the manufacturer.
- Тема. The spread here is very large. Let’s say a text for a law firm, IT, or medical blades can cost 2-3 times more than usual. The copywriter needs to study all the information, understand the topic, write the text, check it for compliance with the specifics, think over the terminology, and so on. All this takes time. Sometimes even more than the writing itself. But the description of the product in a clothing store is much less of a problem, so the price is 2-3 times lower. Plus, there are tasks that require additional preparation. For example, you need to review an application, but first you need to test it for several days in order to objectively understand the pros and cons.
- Volume работы. This applies not only to working on the text itself, but also on information. Let’s say you need to make text for a website – a description of the refrigerator. It’s simple: we look for information, write, submit. Little time is wasted. And now another example: a man invented a convenient service for online classes. He has 10 audio recordings with information, a playlist on YouTube on this topic, with a couple of videos of an hour each. Plus, a 100-page Word document. Naturally, in order to get a normal text, you need to study all this. This will definitely take 5-6 hours. The information needs to be analyzed, then listened to all over again, reread, reconsidered, and only at the end start writing. While the copywriter is writing the text, he will refer to this all again more than once. Therefore, the task is delayed for several days, and the payment is higher.
Types of performers
On the Internet you can find:
- Web companies. They make websites, landing pages, portals, and so on. Usually, instead of a copywriter, there is a manager who simply selects content, so forget about quality.
- SEO firms. SEO promotion of websites in search engines. Texts are ordered on exchanges to make it cheaper.
- Integrated Marketing Firms. There is a designer, a copywriter, a manager. The problem is that everything is done in one place, which means that the designer and copywriter do not always understand what they are doing.
- Advertising agencies. Everything is a little better than in the previous version, but still don’t count on quality.
- Copywriting Exchange. Fast, cheap, no questions asked – all for the loss of quality.
- Фрилансеры.Not stable at all. They can write today or tomorrow, and then disappear.
- Copywriting agencies. The authors are on staff, each of them understands their own areas: landing pages, SEO, selling texts, longreads, and so on. Expensive, but you get quality, work according to briefs and constant communication with the agency.
